Each day, about 172,800 blogs are created. That’s two blogs every second. With so many blogs springing up daily, you might be wondering, “Should I start a blog?”
I understand, I know–you’re already running a business, writing a book, raising children, and trying to have a life. But it’s probably not enough.
I get it.
But you’re here, which means that you’re into things like productivity, getting things done, and creating space in your life for the good things. So why am I advocating adding another thing to your daily task list? Why am I telling you why you need a blog?
Because blogging isn’t going anywhere.
Here’s a list of some of those things blogging can help with:
- If you’re a business owner, it’s a great way to connect with customers. Forget Twitter, networking events, and call centers. Blogging is a personal, down-to-earth method of keeping your customers informed and in-the-know about not only your latest product offerings, but your internal culture as well.
- Finding new clients. In the same vein, don’t discount the marketing advantages of blogging. If you do it right, you could be on to something. Many businesses chalk up a large percentage of their revenue from blogging and blogging-related activities, and you can have a piece of that pie.
- Getting more done. Just because you’re writing every day on a blog doesn’t mean other things won’t get done. Blogging is an activity that can literally happen anywhere. Wake up early, go to bed late, whatever–blogging doesn’t usually take long, and you can press pause whenever you like. The “Getting Things Done” mentality happens as you start writing that first sentence–you’ll find yourself invigorated, energized, and motivated by the words you’re writing.
- Getting better things done. Once you start realizing what exactly it is you’re going to offer to people through your blog, you’ll start to prioritize your day differently. You’ll have comments to respond to, emails to answer, and social media promoting to do, but all of this is building a pipeline of targeted warm leads to your business.
- It’s creation. Period. You’re creating stuff. Stuff can be bought, sold, added to, reworked, and changed, but most importantly this stuff is a form of asset–an asset you own and control. No word ever published online has a negative value.
- Blogs are the news vehicle of the future. This one might receive some flak, but oh well. I truly believe that blogging–at least the general, broad definition of content-creation by the lay person–is the new form of news delivery. We’ll still have reporters and journalists, but the news and noteworthy stories of the day are now in our hands–it’s our job to be the first-hand eyewitness accounts of the current goings-on.
- Blogging can boost productivity in unforeseen areas.You might not realize it yet, but blogging leads to a funny ailment I like to call “picking-blog-headlines-for-everything-that-happens-in-your-life.” If you’ve been driving down the freeway and want to suddenly write a post bemoaning the terrible billboard ad called “7 Reasons Your Company Sucks At Advertising,” you know what I mean. This productivity booster is a cool thing, though–it helps keep the “idea bucket” full, and it transfers into many other forms of content, not just blogs.
- Blogs are a great way to measure success. However you define success, blogging can track it. You can search through your year-old archives or do a specific series–either way, your words won’t lie (unless you lied when you wrote them…). Want to earn $100,000 this year? Start blogging the results of your business’ advertising and marketing campaigns, and include revenue reports.
- Accountability. This one’s simple. Blogging is usually a public-facing event that we engage in with the sole purpose of gaining readership. These readers, while sometimes harsh, are for the most part very truthful. They’ll keep us focused on our published and public goals, and that alone is worth the asking price.
- Because everyone else is. Okay, I didn’t want to use this “cop out” reason, but there it is. If you’re a business owner without a blog, you’re already behind. If you’re an individual with something to say, get started saying it. You may not realize it, but there’s at least one other person in the world who needs the kind of expertise you have, no matter how trivial. Everywhere you look, there’s a blog, video feed, or YouTube channel dedicated to the obscure and random. Do us one better and create something worth sharing. -- by LifeHacker.org
Wrap Up
Blogging can help your business website get more traffic and give you more opportunity to turn leads into clients and customers. If you do it right, content marketing can be a new way to grow your business and could even end up becoming an additional service you can offer your clients.
Blogging isn’t always easy. However, if you follow the above advice and commit to publishing new content on a regular basis, you blog’s ability to generate more leads can snowball over time. This will then reduce your reliance on word of mouth referrals, outreach, and paid advertising. by elegentthemes
Post a Comment